APPLIED COGNITIVE PSYCHOLOGIST • SIT INNOVATION FACILITATOR

Think sharper.

Decide wiser.

Keynotes and workshops that give teams the tools, mental models and frameworks of applied cognitive psychology, trusted
by Wix, McKinsey, Bayer and AT&T.

TRUSTED BY TEAMS AT

10+ years • 15+ countries • 3 languages • 50+ organizations

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IN THEIR OWN WORDS

Second opinions

Our global team has attended several of Roy’s workshops

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Each offering unique insights and tools. They’ve boosted our creativity and problem-solving, improving user experience and development processes. We look forward to the next one!”

Ronny krapel | OD & Training Specialist | Wix

Even over Zoom, his engaging approach made the sessions dynamic and insightful.

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I recently attended a creativity workshop led by Roy, and it was exceptional! Even over Zoom, his engaging approach made the sessions dynamic and insightful. I left inspired and equipped with practical strategies to enhance creativity in my company. I highly recommend this workshop to anyone looking to boost their creative thinking skills.

Talli Lupo | HR business | ProteanTecs

Roy’s workshops were rated among the best ever delivered in our company.

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I’ve been working with Roy for a couple of year already. I find him more that just an expert in his field, but also a great instructor. Some of the workshops he delivered to our team got a feedback that it was one of the best ones delivered. I highly recommend to work with Roy!

Avi Shussheim | Global Training & Learning | AT&T Israel R&D

REACH OUT

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AROUT

I'm Roy.

I help teams stop thinking on autopilot.

Even the sharpest teams make predictable mistakes, driven by cognitive fixedness and biases. For more than 10 years, in over 15 countries, I’ve helped organizations spot them and think their way around them, using practical tools from applied cognitive psychology.

Founder and CEO, Q Behavioral Thinking
M.A. in Cognitive Psychology. Tel Aviv University
Senior Innovation Facilitator SIT (Systematic Inventive Thinking)
Co-host, MinDesign Podcast

PODCAST

Listen

Tune in for a refreshing mix of ‘aha’ moments: From unlocking your inner artist to decoding the psychology of your wallet, we’ve got your curiosity covered.

TOPICS

Read

January 24, 2022

Q-BT

ENG

AARRR + Behavioral Thinking: A Treasure Trove of Possibility

500Startups founder Dave McClure was quoted saying, “A ‘startup’ is a company that is confused about 1. What its product is. 2. Who its customers are. 3. How to make money.“

December 21, 2022

Q-BT

ENG

Context, Your Majesty

If there’s one thing I learned while earning my degree in Cognitive Psychology, it’s that context matters. It matters so much because it always exists.

December 30, 2021

TheMarker

HEB

Q – BT: The secret to improving business performance - understanding human behavior.

A deep understanding of human behavior and tools for creative thinking form the foundation of Q – BT’s activities, assisting companies and organizations in deciphering and solving business problems.

WORKSHOPS

Same ideas.

Your choice of depth.

Every topic works as a keynote or a workshop. A keynote delivers the ideas and the aha moments. A workshop adds hands-on practice on your team’s real challenges.

Measuring the immeasurable – Creativity tests?

Banking on Behavioral Thinking

Choice Architecture

Let's talk

Have a question or want to collaborate? Let’s start a conversation.
We’d love to hear from you!