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500Startups founder Dave McClure was quoted saying, “A ‘startup’ is a company that is confused about 1. What its product is. 2. Who its customers are. 3. How to make money.“
If there’s one thing I learned while earning my degree in Cognitive Psychology, it’s that context matters. It matters so much because it always exists.
A deep understanding of human behavior and tools for creative thinking form the foundation of Q – BT’s activities, assisting companies and organizations in deciphering and solving business problems.
In his talk, “Be A Player, Not A Victim,” Fred Koffman, an executive coach and advisor on leadership and culture, holds an apple in one hand and lets it fall down. The apple falls into his other hand below.
Studies show how group pressure leads people to make wrong decisions. When making business decisions, this can be dangerous for the organization. The good news: there are ways to minimize this phenomenon.
Why do people sign up for a marathon for the first time at the beginning of a new decade in their lives, and how can we create artificial time markers to kickstart a stalled project?
