A deep understanding of human behavior and tools for creative thinking form the foundation of Q – BT’s activities, assisting companies and organizations in deciphering and solving business problems.

In his talk, “Be A Player, Not A Victim,” Fred Koffman, an executive coach and advisor on leadership and culture, holds an apple in one hand and lets it fall down. The apple falls into his other hand below.

Studies show how group pressure leads people to make wrong decisions. When making business decisions, this can be dangerous for the organization. The good news: there are ways to minimize this phenomenon.

When people are asked to justify their choices, they become more cautious.

Why do people sign up for a marathon for the first time at the beginning of a new decade in their lives, and how can we create artificial time markers to kickstart a stalled project?

How a experiment with a box of thumbtacks can help you open your mind even in the workplace.

Before making decisions based on the data in front of you, it’s important to ask what data is missing in order to understand the bigger picture.

What is psychological distance and how can it help in making managerial decisions?

Risk aversion is a person’s reluctance to prefer a deal with uncertain outcomes over a deal with more certain outcomes, even if the expected profit is lower. How do we overcome risk aversion? Imagine that the competitors are succeeding.

What does the ‘Good Samaritan’ experiment teach us about human behavior, and why is compassion not only moral but also a beneficial strategy?