Choice Architecture is the design of how choices are presented to the target audience, and the way the presentation affects the audience’s decision-making.
Since the term was coined in 2008 by Nobel Laureate Richard Thaler & Cass Sunstein, the discipline of choice architecture has evolved in terms of use cases, and success stories have accumulated in various sectors around the world.
Get to know the psychological forces and cognitive biases underlying our unconscious behavior
Learn a new framework, mindset and tools influence other people’s behavior
Be familiar with a systematic and applicable approach for behavioral design that will assist you in your day-to-day work
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