#2

Choice Architecture

Choice Architecture is the design of how choices are presented to the target audience, and the way the presentation affects the audience’s decision-making.
Since the term was coined in 2008 by Nobel Laureate Richard Thaler & Cass Sunstein, the discipline of choice architecture has evolved in terms of use cases, and success stories have accumulated in various sectors around the world.
Get to know the psychological forces and cognitive biases underlying our unconscious behavior
Learn a new framework, mindset and tools influence other people’s behavior
Be familiar with a systematic and applicable approach for behavioral design that will assist you in your day-to-day work
“Roy provided our team with practical and actionable tools for problem-solving. The attendees found the workshop highly engaging and appreciated the structured approach to creativity that Roy presented. The insights shared helped our people refine their problem-solving techniques and apply new, simple tools in a practical manner. Roy’s deep expertise and the dynamic nature of the facilitation made a notable difference in how participants approach challenges. For any business looking to sharpen its cognitive edge and boost creativity and problem-solving with practical methods, this workshop is a valuable investment.”
Yael Shalev

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Learning Management & Development

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Augury

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Measuring the immeasurable – Creativity tests?

#3

Banking on Behavioral Thinking

#1

Thinking Inside the Box

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